Note: The instructions below are part of a new Google Ads user experience that will launch for all advertisers in 2024. Learn more about enhanced conversions for web impact resultsīefore accepting the terms of service, make sure you already have a conversion tracking tag set up in your Google Tag Manager container you plan to use for enhanced conversions or else your container may not properly be enabled for enhanced conversions. You can now view the impact of your enhanced conversions with new results available in your conversion action table. We’ve made a series of updates to help you better understand the impact of enhanced conversion to your reporting. Ensure that you’ve reviewed the customer data policies and agree to the enhanced conversion terms of service and policies in Google Ads (view steps on this below, under Instructions).This implementation requires knowledge of how conversion tracking is set up on your website and some code changes, so make sure you're able to speak with your development team as needed.If, however, first party customer data isn’t available on the page where your conversion tracking tag fires, you must use the user-provided data event tag in combination with automatic or manual methods, or use the code-based method. If your first party customer data (email, full name and home address, and/or phone number) is available on the page where your conversion tracking tag fires, you can use one of the “standard” methods listed below, or the code-based method if you prefer.Know the conversion page URL where the conversion tag fires (for example, the confirmation page URL) and the conversion event trigger (for example, a button click or a page view).If you'd like to use enhanced conversions, consider setting up a new Google Ads conversion action with a Google tag or Google Tag Manager. Conversions measured by importing Google Analytics goals aren't supported for enhanced conversions.Make sure you have Google Ads conversion tracking set up using Google Tag Manager.If you'd like to implement enhanced conversions with the Google tag, read the instructions to set up enhanced conversions manually with the Google tag. This article will explain how you can set up enhanced conversions manually using Google Tag Manager and common issues with validation and implementation. You can set up enhanced conversions with minor or no changes to your tagging configuration, in 1 of 2 ways: using Google Tag Manager or the Google tag. Learn more about how enhanced conversions work. The hashed data is then matched with signed-in Google accounts in order to attribute your campaign conversions to ad events, such as clicks or views. The feature uses a secure one-way hashing algorithm called SHA256 on your first party customer data, such as email addresses, before sending to Google. It supplements your existing conversion tags by sending hashed first party conversion data from your website in a privacy safe way. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language.Įnhanced conversions is a feature that can improve the accuracy of your conversion measurement. For subtitles in your language, turn on YouTube captions.
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